Awareness Campaign
Campaign based awareness through accessible mediums
Create an awareness campaign through various media:
Create an awareness campaign through various media:
- Ration-Food Campaign : As part of UNHCR steps, Ration-Food is been provided at some places; ensure that the packaged food like milk, grocery items and water bottles has a campaign on advantages of educating the girls. This can be a comic strip based campaign or just an ordinary campaign with few words.
- School Level Competition : Conduct competition at school and colleges ask the students to come up with posters, advertisement viral, street play concepts etc. All the materials should be uploaded to the site, and it will be allowed for the public viewing to create the awareness across the world. This ensures that at least in future people would resolve the issues by talking.
- The top x campaigns will be selected by UNHCR and will be put into use.For e.g. the Script/ Street Play video can be played in local community so parents and families will realize the importance of educating children.
- Broadcast the advertisement in the local channels repeatedly so that the awareness is created.
- Ring-Tone Based Campaign : Create a r ing tone for this campaign and ask the students, volunteers to use them. The more we make them listen. there are chances of making a change in people.
- The above campaigns should cover below thoughts, please refer mind map for details:
- Redefine religious thoughts : Highlight e.g. from religion, which supports woman: This campaign needs to be developed by feminist students who knows about their religion well and can highlight these thoughts. For e.g Atlanta a Greek women warrior. Sikandhi from hindu r eligion, Epics and religion has a strong depiction of women, but it is the mindset that filters it out.
- Future Perspective : Give a future perspective, what would happen if a girl gets education and if not!. Let the people decide what they want a brighter or a darker future!
- Use repetitive marketing in through the above media to achieve the goals. Advantages of repeating an advertisement http://www.marketingupdate.co.za/?IDStory=22173
Awareness is the main issue for most of the problem: If we can highlight the importance of educating a woman, it will change the mind-set of the people,
- when a woman gets educated, she can safe guard her family from disease,
- malnutrition,
- unwanted pregnancy and
- if she develops skills she can work and can increase the per capital income of the family.
Rather than having a formal subject based teaching, if it gets induced in the advertisements and public gathering events, it will make a change.
How will you meaningfully engage parents, families and communities in the design and implementation of your program?
- Role of Family : Parents should encourage children to go to school, and should allow their children in participating in the campaign, they should use the mobile tone of this campaign, so the more no of people will come to know about the advantages of educating a girl and will be willing to send their children to school.
- Community: Should use the play-scripts developed during the campaign, and should conduct the street plays in some public gathering/ festival period. So people tend to focus on the thoughts. It’s all about changing the mind set of the people, once it is achieved we can win the issue.
Let the student contribute the message,
- Conduct a competition in the schools, they know about their issues, better than any one else, more over if some one is depressed, it is better to give them some interesting work for some time, it will refresh their mind.
- Conduct a competition through voices of youth(UNICEF) so it reaches all the youngsters, let them contribute as comic strip or campaign slogan
- You can have an online Govt-students volunteers, who contributes for the message/content.Once in 2 months you can conduct a competition with online volunteers. I suggest to attract students for this competition because they are the future leaders, let them think about the issues at an younger age! Many of the good leaders were impacted because of their childhood and teenage age. So use the same principle here.
Few messages which i thought:
"Want a brighter future ?" "Light it up with education"!
"Raise Atlanta !, not a child bride"
"Imagine a world with out Goddess" "Jesus with mother mary !"
Save girls!
"Buds meant to blossom", don't kill them!
"Lend a voice for a child!, save him/her " call 1098 for child help line
Use pictures as well, like a teddy bear being wounded!, or a picture with out face for child abuse these are just some thoughts i want to share, probably students who have interest in arts could provide more information.
We can develop tag line based on this article http://www.education-transforms.org/en/?portfolio=testing-hidden#.VEaSmmN279e
Student Community :
GOVT can conduct a competition in colleges, so students in the community can come up with a recorded play, that can be played in the required country.(Preferable considering fund) and we can use these students to train some of the refugee students so going forward they can take up the task.
Researchers in Plays(Preferable):Few lectures who does research in Indian University/Stanford, probably they can help, if they are interested in participating in this idea as their students will get an opportunity to learn they offer some course in novoed.
Professional Guidance:(Based on Govt Choice)
Probably we can ask some professional person like Yale faber,to judge a play along with the celebrities/goodwill ambassador, as she has a wide range of experience,so she may have cultural knowledge,
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