Advertisement Campaign for Global Warming

Campaign for Global Warming

1.      There should be a viral Script which depicts the future, what would happen if the action is not been taken, the change. A small change in us makes a better future for the upcoming generation. 
2.           This needs to be telecast often this doesn't happens now days, if government lags fund at least they can give concession to product advertisements, or if possible a rule for advertisement campaign there should be a social message at least in one of the product of their brand in a year for having an advertisement, with social concerns. 
3.            Advertisement is an powerful media, when used properly they can change the society as they are  repetitive and when more such advertisement with good deeds comes up it will change the generation  itself, they are like good books which send message instantly (including the posters and social media).
4.       Introduce subjects on global warming at younger age in school, with assignments so while teaching/helping the children or when the children asks their elders we can bring an awareness in the society.

End to child labor

End to child labor and prohibited girl’s education

One of the major issue many countries faces is child labor, malnutrition and if the child is a girl they have to face worse things, as an individual few can contribute for a cause, not all as the world is becoming mechanical, to put the idea in nut shell divide and conquer, raise the small amount of fund by selling unique products, out of the box thoughts and do merchandising through UN and UNICEF with some international tax benefits for these products so more fund can be raised, one such idea is Social fashion. (check ref for details)

Probably the UN online volunteers can promote the product(social fashion) after its launch, to raise the emergency fund,by using their social site account, just like the ice bucket challenge, so the idea reaches faster and gets promoted quickly.
For Children - Emergency Fund Raising To Save Generation
http://crowdsourcing.itu.int/post/41300

Moreover some countries may not receive foreign aid, due to the lack of improvement they have shown and due to their corrupted politics in their countries, so UN may need to have an alternate plan for such countries.

This idea is targeted to a different customer segment, the non-working customer segment as opposed to the usual working segment, so there is a good prospect that this idea succeed with minimum risk.

Keeping the welfare of the children and developing nation's future UN needs to decide on taking up on such an idea. This idea will have an impact in the future generation in many way as mentioned below:

Importance of Education when imparted:

1. Awareness to disease.
2. Population Control.
3. Importance of having peace without war.
4. Better leaders, with better society. There is a lot of psychology, involved behind both the idea, when you see the history of great leaders, the leadership qualities were induced in this age group (child - youngsters e.g. Kamaraj,Periyar,Gandhi etc. ) let them learn what is poverty, gender equality and famine at early age, by probing into the topic, That’s why i choose to have a product which attracts this age group, it is a matter of 2 or 3 decades, if this works we can raise a human focused generation and in turn better leaders. 
5. More entrepreneurs to create more jobs.
6. More innovators in their field of interest, preserving creativity through the artistic thought, by having the aerial orientation of the design, child can think more. This idea is based on abacus (please check ref) this is most important, in future we will be having crisis for water, food, job, medicine, economy etc. so we need better leaders with creative solutions, no country can progress until they invest in research and innovative students. As per
   The Debate: Climate change heats up threats to children (UNICEF) http://www.youtube.com/watch?v=7zCS2DFM0NU we can pass the issue to future generation, but how can we ask them to solve it ? With less time to respond and with no unique thoughts ?
7. Better gender equality in the society.(social fashion intended for children and youngsters, they can realize the importance of woman in the society and what is going on other country gender gap, reduces at an younger age where the psychology of a child gets the foundation, let them analyse what is poverty, famine and gender equality. The idea has been intentionally chosen to be a women centered, to have major contribution from women just to show the power of woman when they work as team, though male can contribute with the bracelet version of the idea, please check the ref for detail idea). others ref for Education importance and aid (UNESCO Research on : Importance of aid and Education).

The only cons seen in this idea is the

1. Technical execution of the idea, 
2. Belief that the idea would succeed
3. Some risks involved in decision.

The cons of this idea can be addressed, by performing  a small market research on this idea.

Probably one of the reason, these org avoid this idea, because of the risk, they feel that by doing merchandising, along with other companies would help in raising funds, merchandising like 1$ contribution from flight tickets etc  may help to some extent, but while promoting a product like t-shirt etc may not work, as youngsters doesn't seems to be impressed by such products, and are not ready to contribute for the second time, this is a thought these org, needs to decide! with social fashion, they will be able to raise a good amount of aid, if not in India at least in other countries, as 

1. art work of a child is been included, 
2.  for a good cause,
3.  and it can address the obesity as well, 

which is been faced by some countries.More over based on UNESCO (Ref UNESCO Research on : Aid for poor countries facing an issue.) report certain countries won't get foreign aid, as there is no progress in these countries, so to address this issue an alternative idea needs to be implemented as soon as possible.

If this idea succeeds we can save a generation, but this idea needs to be led by UN.It would be helpful if some journalist or someone in media could share this idea to UN. So probably they would get an insight of this idea and its importance, not only in terms of raising the fund but as raising a better generation as such which is important in future.

The idea of jewellery it self can be used to promote the cause, as many people will come to know about it and will do the contribution, and some social message as well can be communicated in it, the more the message strikes the people, we can see the change for e.g. stop smoking campaign can be done. In a way it can be used to awake the sleeping humanity.

The only way to provide education4all is by overcoming the poverty, to overcome poverty we need to pay a stipend as an monetary motivation for the children. There should be a change in education, it should be more of a skill and creative stuff.

We can have interactive radio sessions at places where skilled teachers are less, nothing can take the place of a teacher but till we achieve enough number of teacher student ratio, probably we need to take the help of the technology where ever possible at an affordable rate.

"The fund allocated to education is less in some countries, if this kind of ideas gets a support from the government, probably the fund raised can be used to keep the attrition rate of teachers down, if that is not possible some investment could be done on the infrastructure, like internet and computers, so that some programs like Granny Teaches (as mentioned in TED by Sugata Mitra) can be used, to keep the education going, or if some student volunteers from different timezones are willing to teach, they can be used for the good purpose probably a certificate will keep them motivated"

https://www.ted.com/talks/sugata_mitra_build_a_school_in_the_cloud/transcript?language=en
https://www.ted.com/talks/sugata_mitra_build_a_school_in_the_cloud


To make a change, probably the first feminist generation should be created across the country at all levels, once the first generation comes into existence, it will be a chain reaction, more youngsters will keep supporting gender-equality. So to form the first generation either the government should execute the stipend model or the org like UNICEF should work with the govt to execute such programs Along with this programs aggressive campaigning needs to be done for child labour and women education by highlighting their importance.The importance of repetitive campaigns can't be underestimated in any issue!"

There are many youngsters, looking to work with org like UNICEF, probably UNICEF can guide and implement this idea through the youth advocacy this idea is not limited to a particular country.:

http://issuu.com/globaleducationfirst/docs/youth_advocacy_toolkit_full_large
http://issuu.com/peacechildint/docs/so__you_wanna_be_a_campaigner_online_version
http://issuu.com/globaleducationfirst/docs/youth_advocacy_toolkit_full_large


I have been trying to share this idea for almost 2 years, but it seems the approach which I took was probably not correct, I used short stories and poems as a way to communicate, and at times mail ids which will bounce back the mails, but probably as an individual it won’t work with limited contacts.
As i am not in field of journalism as well, If as a team if we work, probably we may see a change in the society if not immediate at least in future. But in case if we fail to do this now, we may fail in achieving this in future as well.

Reference

1. Abacus: http://www.cmuthought.com/2012/12/importance-of-maths-and-abacus-in-todays-life/ 
2. UN Ten priorities to eradicate poverty http://www.twnside.org.sg/title/ten-cn.htm
3. Article on UN funding  http://www.brookings.edu/blogs/education-plus-development/posts/2014/08/01-empowering-funding-girls-education-winthrop  
4. GPY2015 Education : https://crowdsourcing.itu.int/post/39340 
5. Social Fashion ver 2.0 http://vramanusocialthoughts.blogspot.in/2014/08/social-fashion-if-change-should-come-in.html 
6. World Child – Social Fashion ver 1.0 http://vramanusocialthoughts.blogspot.in/2014/08/world-child.html 
7. End to child Labor https://drive.google.com/file/d/0B1mqXBGn5we3Nk9vdU53NVVVa2M/edit?usp=sharing https://drive.google.com/file/d/0B1mqXBGn5we3b0I3TVV1aXZwNTg/edit?usp=sharing
8. http://efareport.wordpress.com/2011/10/16/how-to-reduce-poverty%E2%80%99s-impact-on-education/
9. http://blog.campaignforeducation.org/new-out-of-school-figures-show-there-is-no-chance-the-world-will-reach-efa-by-2015/
10. http://blog.campaignforeducation.org/evaluation-of-the-civil-society-education-fund-shows-good-progress-of-civil-society-engagement-in-education/
11. UNESCO Research on : Aid for poor countries facing an issue: http://businessdayonline.com/2014/06/unesco-seeks-3-5bn-to-aid-education-in-poor-countries/
12. UNESCO Research on : Importance of aid and Education :http://www.un.org/en/globalissues/briefingpapers/efa/
13. http://timesofindia.indiatimes.com/home/education/news/Unesco-study-Number-of-out-of-school-children-stagnate-aid-to-basic-education-falls-by-six-per-cent/articleshow/20517166.cms
14. Drop in aid for India http://www.livemint.com/Politics/pNDtu0DaefQ2frS3JxYB4O/India-sees-largest-cuts-in-global-aid-for-basic-education-U.html
15.  Seven ways to make Innovation pay http://forumblog.org/2014/09/seven-ways-make-innovation-pay/

Safer world for women

Safer world for women

Probably if some ideas shared below gets implemented, at least there will be better world for women, and children, at least in coming days.

It would be good if you can share this idea to some sociology, media students once you get an understanding and see if they can do this as a project from college through your network :). The main concept that can be feasible as of now is campaign from students.

I agree that government and parents has a role to play in education, but in country where illiteracy rate is high its going to be difficult and not going to happen soon.Rather than teaching someone, its better to use empathy, Giving kids with task, use the street play, write short poems in native language, sketches / photography, College Radio in local language,whatever art form, that can convey the message better and after few years ask the people in the community to contribute the same. Apart from communicating the message, level of communication as well needs to be changed.Its about putting message in unconscious mind. Few simple things like narrating about Pinocchio to both girl and boy child, can change their personality in stead of Cinderella . When it comes to student, they can use social sites to share the thoughts, its just the usage of repetitive messaging, this can be part of NSS(National social service) for India. But in other countries they were asking for a valuable certificate for volunteering, which could help in their career.

Discussion i had few years back with UNHCR, could be useful for you / your network

https://unhcrideas.org/educategirls/Page/ViewIdea?ideaid=3479
http://2.bp.blogspot.com/-RubrBrYWVGM/VHM67xwKUxI/AAAAAAAABSw/JQVpTghnAXM/s1600/Rank.jpg
Mind map : http://vramanusocialthoughts.blogspot.in/2014/11/awareness-campaign.html

Keeping girls in school, raise stipend, reduce obesity across world:
https://unhcrideas.org/educategirls/Page/ViewIdea?ideaid=3387

Please ref Dreams of having better and safer world document. I have shared the short term ideas and long term ideas. More emphasis needs on long term ideas, they are about

1. Campaigning using students use journalist article to reach students. http://vramanusocialthoughts.blogspot.in/2014/08/advertisement-and-campaign-from-public.html
2. Advertisement with help of Government in Radio and television. http://vramanusocialthoughts.blogspot.in/2014/08/government-initiated-campaign.html
3. Articles through students and other journalist.
4. Social Site Viral Advertisement promotions(need of government and UN Intervention on this).  
5. Children spend more than 80% of time in school and Internet, than with parents so this is best place     where they can be thought about gender equality and if required feminism subjects can be introduced.
6. Ref Safer World for Women Long Term :                                                                                      http://vramanusocialthoughts.blogspot.in/2014/08/dream-of-having-safer-world-forwoman.html

 Ref: to interview of UN Woman India in  Documentary India-A-Dangerous-Place-To-Be-A-Woman

“We need to value women in this country, equally to have gender equality in this society to stop the rape and molestation of woman.”

1. The change won’t happen in a day or so, probably steps should be taken from all sides including government, on law. http://vramanusocialthoughts.blogspot.in/2014/08/law-and-order.html 
2. Students and youngsters through communicating through their arts. As mentioned above.
3. Journalist by writing article with some suggestions and spreading the message to fellow journalist to communicate in local languages, so the ideas gets spread across the countries in local languages as well, as public are distributed so is their access to media, some may read newspaper, some may hear radio and some may receive it in television and social media.

Reference :

1. Safer World for Women Long Term : http://vramanusocialthoughts.blogspot.in/2014/08/dream-of-having-safer-world-forwoman.html
2. Safer World for Women Short Term: http://vramanusocialthoughts.blogspot.in/2014/08/dream-of-having-better-and-safer-world.html
3. Article on red elephant forum: http://www.redelephantfoundation.org/2014/07/safety-of-fairer-sex-ignorance-and.html
4. Documentary Film India_ A Dangerous Place to Be a Woman http://www.bbc.co.uk/blogs/tv/posts/India-A-Dangerous-Place-To-Be-A-Woman

Law and Order

Law and order:

1. There should be a change in the law and order, death can be extreme though on the basis of humanity it won’t be achieved and it won't happen in our country, and one or two year punishment is not going to do any good. So there should be a series of other punishment in between the current punishment and the extreme punishment.
2. After all punishment is to stop such occurrence in future, considering the psychology trauma which a victim and her family undergoes the punishment should be severe. If we want a person to change his mindset, we can give him a chance for few months and by monitoring his answers from lie detection tests, the questionnaire based should decide his fate. So in this case the punishment is not extreme and not less, we have given them an opportunity to change.
3. So this should be feasible, as human rights team, will also agree as they should equal importance to victim as well, as they have been at the receiving end.
4. But if still culprit doesn't change then he should be given the severe punishment.
5. More over such laws should be brought to public notice, through advertisement, vehicle autoriksha campaigns by government and the lie detectors are not precise, so even the culprit would have got changed, and if the device couldn't detect his neural activity properly he will be sentenced to death so such crimes will be reduced in future. So such news should discourage harassment against woman. Awareness of punishment to everyone is a must. So it discourages the crime.

Depiction of woman and child in advertisement

Depiction of woman and child

in advertisement

Advertisement are the short display of an culture of an country, They play a huge role, in belief and moral of the country, but at times they play with psychology of the child and woman.

      

1. Depiction of woman in advertisement in India: http://profit.ndtv.com/videos/all-about-ads/video-how-portrayal-of-women-in-advertising-has-changed-over-years-262191 http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9532  
2. Advertisement with social aspect https://www.youtube.com/watch?v=LEUq8aTRRcc But this seems to be a request, probably if the advertisement would have provided more statistics and if they have portrayed it as a crime to kill the child, along with law details it would have been better If they would have depicted a world without girl child, it would have been better and such social advertisements needs to get telecast often, and now days they are not getting telecast and if does only at off hours.
3.  Advertisement with new thoughts and change in the society. E.g. Tanishq ad: https://www.youtube.com/watch?v=P76E6b7SQs8 https://www.youtube.com/watch?v=0n5ZJhPJpno  
4. If the change in society should come, many advertisement with social thoughts embedded in them should come.  

• For e.g.  product such as throat tablet, we can create an advertisement where the spectator Men/woman after having tablet, clears the throat and shouts and saves someone. 
• For a spectacle advertisement: we can show various gods, by not showing the women gods e.g. lord shiva without shakthi, Krishna without Radha, Jesus without mother Marry and mention that, imagine a world without women, save women ! As the tag line of this product.
• For a slipper advertisement, put yourself in shoes of others:  an fantasy concept, where The person who wears changes to some personality, including women and feels the issue they go through everyday life for e.g. adam teasing .There is no hard and fast rule for advertisements, it is how we design. Probably if there are many such advertisements gets telecast in radio, television, social media and as printed material, people’s thought may change. 

A child learns behaviour, by observing the parents, this is probably the reason in Hindu the story of lord Ganesh, fighting for the fruit says. For children the world is parents, but now the world is social media and televisions, so if these advertisements get telecasted more number of times, repeatedly, the impact on the thoughts on the child will be huge. Probably short advertisement with viral concepts along with success woman stories, and issues faced by woman in day to day life needs to be highlighted: 

https://www.youtube.com/watch?v=j6fxtjpTdKw&feature=youtu.be

The intention of the above video is to show the women in each frame are part of our life; it could be someone whom we know so when someone is in danger, just make an effort to just call police, or at least throw some stones at them if you are alone or shout and get more help. Most of the leaders had a huge impact and got a turning point in life, during young age and by attending meeting and observing the outside world, if that’s true, probably by changing the virtual world of these children we can change their thoughts.

       

      Reference:

1. NDTV AAA : http://profit.ndtv.com/videos/all-about-ads/video-how-portrayal-of-women-in-advertising-has-changed-over-years-262191
2. http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=9532 
3. Tanishq Advertisement ads youtube: https://www.youtube.com/watch?v=P76E6b7SQs8
4. Sample Viral https://www.youtube.com/watch?v=0n5ZJhPJpno
5. Save Girl child campaign : https://www.youtube.com/watch?v=LEUq8aTRRcc
6. Social Message Advertising http://adloo.blogspot.in/2010/04/advertisements-with-social-messages.html

Campaign

Product Campaign

I.       There should be a viral Script which depicts the aftermath of the acid throw Incidents;  it need not be focused on the girl's side. From boys perspective also needs to be covered, along with the psychology aspects and if both of them have handled with Presence of mind what would have happened?

II.     This needs to be telecast often this doesn't happens now days, if government lags fund at least they can give concession to product advertisements, or if possible a rule for advertisement campaign there should be a social message at least in one of the product of their brand in a year for having an advertisement, with social concerns. One such advertisement is by a cosmetic company on woman domestic violence.

III.   Advertisement is an powerful media, when used properly they can change the society as they are  repetitive and when more such advertisement with good deeds comes up it will change the generation  itself, they are like good books which send message instantly (including the posters and social media)

Advertisement and campaign from public

Advertisement and campaign from public

1. Be it school or college create campaigns about this thoughts, Importance of woman in the country, stick to school bus, college bus, conduct a program in cultural.
2. Ask your children, friends, brother, sister to write article on this topic share in social media, letters to editors in magazines, if they are interested in other forms of arts ask them to do, paint, sketching, photography, or cartoons and share in the respective media.
3. Use social media sharing the posters of the same, as we know most of the youngsters are active in it throughout the day; let them communicate in their style.
4. Share the important contact numbers when in problem, to call, apps available and how to use it, it is all about creating awareness. When we give these tasks to them you are learning and teaching others.
5. Create a mobile game how to protect one self when some one attacks, or how to respond as mind doesn’t responds to such situation.
6. While getting into any vehicle, ensure you make a note of the vehicle no and if possible the rikshawala name and ensure that you communicate or pretend that you have informed to your parents or friends so this will reduce many incidence because of the fear of getting captured by police.

Social Fashion

Social Fashion:

If a change should come in the society, it should be from the youngsters and students. The fashion of an era is defined by the youngsters, we have used various types of ornaments and jewelry, just wear a ornament made up of bubblegum for a good cause, more over we can have a variety in fashion every day.

There are many social issues around the world, so we have to come up with this idea

1. Child – Labor: There are many countries, still not able to over come the child labor and poverty. If we can create a bubble gum which is as good as the other bubble gum in the market, but with a social purpose where 10% of the cost of the bubble gum goes for the social purpose of educating the children’s around the world. They pay the children with a small stipend for the creative work they give. 
2. The creative work is as simple as a art work or a sketch which a child does in their school, this art work will be uploaded by the Bubble gum team as image, these work, ie the work of the child will be voted by students around the world through the social site.
3. Based on the votes, each month few of those characters which the child has framed will be developed as the bubble gum shape. 
4. The packaging of the bubble gum will also follow the same thought. Pedants and ear rings, bangles, bracelet, necklace shaped packages will be done based on the number of bubblegum in the package. So you can wear it as a fashion, and when hungry you can chew it.
5. The gum was manufactured with a social thought, so at the back of the bubble gum a social message will be present. Save wild life, Use cycle, save world, Save world, her life in your hand Donate organs, live immortal Quit smoking, A repetitive message will hit the unconscious mind, Phase 1 - A
6. Initially to raise the fund, the art work will be done by the children and students in school and college. 
7. With the fund raised, part of it should be invested in Women Empowerment, there are women in villages, who needs a better life standards. These women may lack education, but they can compensate it with their design creativity. They can provide the package designs for the bubblegum, as being a woman they would know the designs better. Or in a simple form they can observe the things around them and convert those observations in to a design and share with the UN or any organization implementing this idea /  Panchayat system or to schools in that village. The Org / UN will make an arrangement to collect these ideas and will be uploaded to the site. 
8. The students across the world will vote for these designs, the top 1000 designs will be selected in that country and will be used for the packaging. 
9. The woman submitting the idea will be getting a stipend for their work, if their work has been selected a better stipend will be given. 
10. Other accessories like handkerchief, T-Shirts, cultural dress, bags, designer nail polish and, high heels based on water bed concept are the other products that can be developed based on the market analysis, and all these products should be designed with limited numbers to keep it as a fast moving products. The designs will be used from the women and art work of the children in the school.

Value: Social Advertisement:

1. Social cause, if child labor is addressed, poverty is reduced, better life and confident person; they are living on their own. 
2. Variety of reusable ornaments and jewelry can be created using bubble gum. 
3. with Bubblegum and candy the plastic wastes are reduced. We can create the glittering ornaments and simple black pebble like ornaments with bubblegum as it gives the same appearance of the real ornaments.
4. Creativity is retained as the children across the class will be doing the task. With a given question child thinks in various way, this is what required in future the probing skills, how are we going to face energy crisis? Food crisis? Global warming in future ? answer is think out of box that is what this idea is about.
5. Social Message as the good social message is given and the people consume a lot of bubble gum, it strikes their mind.

     Repetitive messaging.

1. As the student evaluates it, they can retain their creativity by looking the creative stuffs of the children.
2. Last but not least, we as people would have felt that we need to do social work, but couldn't do; it is an opportunity to do it by buying and ask others to buy.
3. This can be used as a designer jewelry also as it can be used as a pendant.
4. This idea can be outsourced to the existing bubble gum manufacturer. So initial investment can be reduced.
5. We are putting a smile in child and we are making empowering woman and increasing their self esteem, it is a fission process, once one woman gets empowered the confidence will drag the other woman.
6. In certain countries, girl child has been killed due to the prevailing dowry system, so in those countries we need keep the stipend for girl child higher almost 50% more than for a boy.

Points to be considered

1. Use the existing organization to full fill the ideas, UN women / UNICEF already established in many part of the world. Use them for implementation. No need to reinvent the wheels.
2.  Ensure that the idea gets patent or copyright that the idea doesn’t gets copied by someone else, even if it gets copied a part of their business should provide compensation for woman empowerment or for children benefits.
3. Some certifications should be given, which will be of value for the youngsters, to keep them motivated in social works and designs.
4. These bubblegum should be marketed in other parts of country, the developed countries and should motivate the youngsters to use them. Organization like UN and UNICEF have lot of support from celebrities use them to promote the product.
5. Use the social medias as the client is youngsters, capture their attention.

We need to check how we can present this idea as a workable idea, may be we can put this idea as we have got from brainstorming with a set of students.

Voting Poll:

https://polldaddy.com/poll/7093203/?view=results

Though the no of votes are less, but still it is evident that this idea will work. 

 

World-Child

Attempt to reduce child laborer

1. Poverty: Though we have seen more people realizing the importance of education, poverty is forcing the children to go for work in young age.
2. Stipend: One of the ways the poverty could be reduced if we can provide a stipend which is better than that of what a child gets, in this way a child can be saved from exploitation. This can be given based on monthly basis or day basis which should be decided by the government.
3. Raising the fund: By birth every child are creative, So we can get simple sketches or other creative works from the children and transform it to a tangible product. 
4. Generating Employment: Get the Sketches and send it to factory department,these department could be (Existing product manufacturing company), or a village woman oriented works,  We can manufacture products from a simple Handkerchief,  T-Shirts with design, Tattoos, Mobile covers, bags, book covers, bangles, wrist watch, ear rings etc. If Government of the country not interested in creating on their own they can sell the content to other companies in other countries, the creative work alone.
5. Pricing: We can keep the price of the product + Creative work of the child. Say if a kerchief costs around X outside, the product cost .75X + .25X Creative work of child. This product can be delivered to the college by a college student or they can place a big order during their cultural events where commodities like T-Shirts and other accessories can be done having the works of the children.
6. Advantage of Concept: Unique products will be produced, with a limited quantity, the product will be unique and only around limited stocks of the products will be produced so in this case students can have unique products.
7. Spread of the Message: The message to be spread to the Government to take this plan, students can perform skits, viral advertising, short films through u-tube etc during their cultural events, where more students will be attending and the higher officials will be attending. The usual social Medias like face book, twitters can be used to promote the cause.
8. Basic ideas: Many people would have seen children in street, but couldn't do much, so if they want to do something for these children just buy the product. We may buy a recognized brand, but we can create a brand for the future generation. It gives a satisfaction that some thing we have done for these children rather that just depicting child laborer.
9. Business Life: As the products been produced falls under day to day usage, we will get more orders. So this will succeed if students likes. 
10. With this the Child not only gets a stipend for his family, but they also gets the necessary education and the retains a creative mind. It will make their life better. The fund raised can be used to run the orphanages also. 
11. We can export the products to other countries, the people who have migrated to other countries will buy it, and it can make good amount, as they are doing it for their country. 
12. We can use Social Service teams in college to spread the message, to people who are not aware about the program. 

These can reduce the crime at early age, as most of crime in young age are done for money and food.

Few things like, the stipend will be provided to the students who will pass in first attempt only will motivate them.

These are just few examples of the products, I feel the students can come up with better accessories. But initially this can be tried with few of the important accessories which a college student wears and where demand is more, with a minimal capital investment.

Dream of having safer world for woman and children - Long Term

Dream of having safer world for woman and children

              

Long Term:

1. Self Esteem and Respect: So first we need to find a way that the women members of the family get the respect. It should start from members of the family.
2. Story Books – Subjects Parents should give equal rights to girl and boy, they should narrate stories of the successful woman’s, it can be narrated with fantasy or such story books should be developed. One such e.g. Is Atlanta and in India Jhansi Rani.
3. Depiction of woman in advertisement should be appropriate, the concerns must be raised on those issues, 

      ref : http://www.ibfindia.com/node/2

Dowry System Issue, Acid Attack on Woman: Create Awareness

4. There should be a series of advertisement / campaign in e-sites. So for e.g in cosmetic

section, the acid incidents should be shown like.

Not because

She is Some one’s Sister,

She is Some one's Mother,

She is Some one's Friend.

She is Someone 
Who is not an object.
Who has goals,ambition 
and fundamental rights to 
say and live.

5. Against Dowry Mart. : The idea is to hit the minds of the bride and bride's parent : most of the times the groom side feels they are privilege people, if not this bride some other bride with better dowry. The bride's parent couldn't question because there is no unity among all bride and bride’s parent. They need to think how their daughter would survive with such money minded peoples. If the entire bride's join together then there will be a solution to dowry, the only solution for this problem. If people really want to do something for their daughter, educate them and give the property to the bride, in case she dies the parents of the bride gets the property and not the husband, and moreover they should do their daughter marriage for her prolonged happiness and not for the outside world.
6. Child abuse: child category / bouquet section “When the buds, doesn't blossom. There is a change in environment. Focus on the change.“ with a child head on its legs (bent picture at side.) All these advertisement i recommend not to show the face, either uses a blank face or back side of the people.
7. Knowledge sharing: Learn from others, from articles and spread the message to the parents, friends and family members. Identify the importance of woman from the epics and teach the elders who critics woman. I believe in every epic there will be some woman characters with self-esteem and as a warrior e.g.  Amba and Shikhandi.
8. Repeated Messaging :I hope repeated messaging may bring a change in mindset of people, you can confirm These ideas with some psychology experts, if it is fine check if these e-shops and marts are fine to have a tie up as this is for a social cause, and it is a way to promote their Business, so people do support it. In this way ideas will reach soon.

Change in Education System

9. There should be some psychology lessons for the students. Both men and women.

Women: How to reject someone when they don't like them, may be psychologist should assist such lessons to them as of now if possible you can have a short document in the site, or try out a viral in social sites. This should be done at right age.

Men: how to accept the rejection, they need to work on their qualities, why they were

Rejected again psychologist should assist them and viral also can play a role. This should

Be done at right age.

Parents: While selecting the groom, select the correct person based on the qualities and not on the wealth or other basis. Ultimately they are doing the marriage for their daughter well being and not to show-off their luxurious wealth. If the person fails in quality test itself no point in going further. In other words quality check to be ensured for all products including the grooms and not only products.

Whoever it is never play with the emotions as humans will not have control when someone does it intentionally.

10. There should be a viral or a script which depicts the aftermath of the acid throw

Incidents; it need not be focused on the girl's side. From boys perspective also needs to

be covered, along with the psychology aspects and if both of them have handled with

Presence of mind what would have happened? This needs to telecast often this doesn't happens now days, if govt lags fund at least they can give concession to product advertisements for having an advertisement with social concerns. One such advertisement in by an cosmetic company on woman domestic violence. Advertisement is an powerful media, when used properly they can change the society as they are repetitive and when more such advertisement with good deeds comes up it will change the generation itself, they are like good books which send message instantly (including the posters and social media)

11. A change in the subjects should be brought up in the education system, say a subject

Called successful people, where stories of all sorts of people across the world should be

introduced with more focus on women’s present now and in the past, like Rani Lakshmibai, kalpana chawla etc.

1. More Feminist Mothers: When it comes to the girls in middle class or upper class, i feel even if men or the other family members doesn't support, at least if we can change their mothers as feminist we can save a lot of girl Childs, we need to give them the confidence that, there are still opportunity for them in the job market and they can be independent and need not bore all the pain by depending on others. 
2. Advertisement and campaign be it school or college create campaigns about this thoughts, Importance of woman in the country, stick to school bus, college bus, conduct a program in cultural. Ask your children, friends, brother, sister to write article on this topic, if they are interested in other forms of arts ask them to do, paint, sketching, photography, or cartoons, Use social media sharing the posters of the same, as we know most of the youngsters are active in it throughout the day, let them communicate in their style . The important contact numbers when in problem whom to call, apps available and how to use it, it is all about creating awareness. When we give these tasks to them you are learning and teaching others. 
3. If we can change the mindset of men (how to treat a woman) and woman (importance of having self-respect) at correct age, probably at young age we can address the gender inequality issue.  If we need to change the thoughts of society, we need to inject the good thoughts to in every generation. 

Short Term

1. Proper street lights, with iron fine grills: so no one can break the street lights. 
2. Have proper loud ring tone, probably if one cannot scream for help.

The aim of writing this article is to reach the students and youngsters, who are in specialized area the Advocates, Media and Communication, Engineers, Psychologist, Medicine, Arts, Fashion designers, Teachers, Lecturers and Parents. As you are the future of this country, if we can implement these ideas as a team, probably we can stop the issue and will be able to create a better and safer society.

References:

1.      http://www.wikihow.com/Make-a-Smoke-Bomb

2.      https://play.google.com/store/apps/details?id=com.fsp.android.c&hl=en

3.      http://www.wikihow.com/Make-a-Baby-Powder-Bomb

4.      http://www.ibfindia.com/node/2

5.      http://en.wikipedia.org/wiki/Amba_%28Mahabharata%29

6.      https://crowdsourcing.itu.int/post/39916

7.      https://crowdsourcing.itu.int/post/39347

Voluntary involvement on advertisement and campaign

Voluntary involvement on advertisement and campaign

Be it school or college create campaigns about this thoughts,

1. Importance of woman in the country,
2. stick to school bus, college bus,
3. Conduct a program in cultural.
4. Ask your friends, brother, sister to write article on this topic,
5. if they are interested in other forms of arts ask them to do, paint, sketching, photography, or cartoons
6. Use social media, sharing the posters of the same, as we know most of the youngsters are active in it throughout the day, let them communicate in their own style.
7. Display the important contact numbers, in each art, when in problem who should be contacted, apps available and how to use it, it is all about creating awareness.
8. When we give these tasks to them you are learning and teaching others.

Secondary Education with focus on message spreading and Human Psychology

Secondary Education with focus on message spreading and

Human Psychology

 Introduction to basic Human Psychology.

1. There should be some psychology lessons for the students. For all the gender. There is a lot of psychological difference between men and woman so more focus needs to be given in this aspect as well.
2. Women: How to reject someone when they don't like them, may be psychologist should assist such lessons to them, as of now if possible some short documentary film could be used to teach them or just a chapter on this, and enact a play. This should be done at right age.
3. Men: how to accept the rejection, they need to work on their qualities, why they were Rejected again psychologist should assist them and viral also can play a role. This should Be done at right age.
4. Whoever it is never play with the emotions as humans will not have control when someone does it intentionally this is not only true for acid attacks, for cyber bulling as wells.
5. Elective Chapter in the higher education: The students can take an elective chapter in the subjects mentioned above and they can create a 1 month assignment where they can work in team attend workshops with NGO to realize the issues faced by the woman and how they helped them, what are the effects on the victims life and how this could have been prevented etc. And a summary report will be submitted by a team of students. 
6. Final Assignment: Advertisement Viral or a script which depicts the aftermath of the Incidents; it need not be focused on the girl's side. From boys perspective also needs to be covered, along with the psychology aspects and if both of them have handled with Presence of mind what would have happened?

These needs to be telecast-ed often in other media as well, The Government should conduct a national level competition and the winning 3 video in each topic, should be telecast ed for a year in all the channels at peak hours, the school can send the best nominees after the preliminary selection. Advertisement is an powerful media, when used properly they can change the society as they are repetitive and when more such advertisement, Viral with good deeds comes up it will change the generation itself, they are like good books which send message instantly (including the posters and social media). 

So by teaching children we are not only changing their mind-set, we are changing the mind-set of the society itself. As these children are already loaded with tons of subject, try to keep these chapters more interactive with more participation as these are not the subjects for the sake of marks, but for the sake of society.

Primary Education with Safety Information

Primary Education with 

     Safety Information

I.        Feminism – Subjects : Introduce a separate Subject on Feminism, could be part of the existing subjects as well, a chapter separately dedicated to women in history, literature, science, sports and current affairs. These chapters should depict the women difficulties faced by a woman to achieve her status, in other words it should show the success stories of the women, and more points needs to be awarded for these chapters as this is an important subject in sculpturing the character of the child.
      
      In today's mechanical world no one has time for others, children tend to learn from others, when they do not get a source to learn, they tend to observe and learn from other sources i.e. media and society, so in case parents are not able to provide ample time for their children, if we can change the perspective of the children about the media and society we can raise them as an better humans.

II.      Social Issues Faced by a woman as a chapter: 

Some of the issues, there are other issues as well which needs to be identified while implementing the idea. 

1. Dowry System Issue
2.  Acid Attack on Woman,
3.  Harassment
4.  Domestic Violence, 
5.  Cyber Bullying,  
6.  Abuse, (Child Abuse, Abuse in other forms)
7.  Blind Traditional faith (Devdasi for e.g.)

We can use media as well for teaching some these subjects, where the thought process can be accelerate. Movies like “Gardens of the Night” DVD version with child lock can be used to teach the children about child abuse. Director “Damian Harris“ is one of the best director who has directs, movies on child abuse like this, there are other specialized directors and documentary filmmakers on specialised topics, we can use their work as an media workshop.

These can be question and answer session or paper along with an assignment which can be any format of the student’s choice, separate chapter could be introduced and the students can be asked to convey their thoughts in their convenient way

1.       Street Play : Which promotes interaction and interest

2.       Painting

3.       Article

4.       Poem

5.       Usual exam type

                               

Remember the intention is to make them to learn and not to teach, unless a child learns there won’t be a change in the society.

Questions and Assignment like

1.       What you did when someone faces above problems?

2.       What steps or suggestion you gave?

3.       How you identified the problem? What steps you did?

4.       Did you have a chat with the elders about it?

5.       Your parents view about this topic and their suggestion.

The aim of having such questionnaire in the assignment so that child thinks more and parents also gets an opportunity to share their experiences.

Finally all-important points from each assignment should be published as an article in school magazines.

III.    Self Defense chapter:
In today world self-defense has become mandatory, you may not be strongly built but you need to safe guard, the best defense is to use what is left with you.
1.       Your voice
2.       Use the technology mobile phones, Alarm based applications available,
3.       Keep pepper spray, chili powder handy, run from the place and be safe till someone
          rescues, probably seek a place where crowd is more or nearby police station.
4.       Keep handy of the entire important phone no,  keep your phone charged every day.
5.       Do not add any unknown friends in social sites.
6.       Be proactive and do not show you are nervous, statistically it’s been said people
          tend to get attacked  when  they are nervous, inform your parents and friend
          when you get into an auto  rickshaw with the details or at  least pretend that you are
          informing them.
7.       Moreover no one is used to harassment and faces it strongly, when have to  
          encounter so keep practicing  with your friends, voluntarily in the classes and
          conduct this as a street play through the school authorities  so  the public will
          also get an exposure.

Note: When i mention education, it is formal education, but still there are lot of  children, out of the  school, so in order to give them knowledge we need to conduct some sessions like puppet shows, street plays through NSS (college students) via panchayat system, so every one gets the awareness, use of media, as well unavoidable but if there is a challenge in implementing them. Panchayath can be used.

Reference:

1.     Detailed Assignments from Girl Safety: www.girleffect.org/resources/2014/05/girl-safety-toolkit/
2.      Gardens of Nights Movie : http://www.imdb.com/title/tt0833960/ 
3.      Documentary film The Holy Wives: https://www.youtube.com/watch?v=ABMXF5ST3LU
        https://www.youtube.com/user/TheRiteshFilms